Phyllis Weiss Haserot
President & Founder, Practice Development Counsel
Phyllis Weiss Haserot is the President of PRACTICE DEVELOPMENT COUNSEL, a business development and organizational effectiveness consulting and coaching firm established in 1983. Her primary focus currently is improving relations among the generations in the professional services workplace through in-firm workshops, facilitating dialogues, forums and writing. A pioneer in marketing/business development for law and other professional service firms, she also works with firms on professional development training and coaching, retention and lateral integration, strategic marketing planning, client relationship management, implementing flexibility, collaborative culture and workplace conflict resolution. Through her in-house programs, conference sessions, webcasts, blogging, *Cross-Generational Conversation* Forums, monthly e-Alerts and articles, she has established a reputation as the “go-to” person on workplace inter-generational issues.
As a workplace coach, Phyllis is an influence strategist and personal behavioral style expert. She has been coaching professionals, directors, and managers for over 12 years on business development, navigating firm political whitewater, getting approval for new practice niches and strategic planning initiatives, and establishing new marketing programs. A frequent speaker and facilitator, she is the author of THE RAINMAKING MACHINE and THE MARKETER’S HANDBOOK OF TIPS & CHECKLISTS (both West 2010). Phyllis has a book in progress titled “Cross-Generational Conversation.” She was co-founder of the New York Metro chapter of the Legal Marketing Association and founded the Optimists’ Tribe.
Phyllis uses identification and analysis of personal styles - behavioral, communication, natural preferences, and work expectations – to enhance firms’ and individuals’ effectiveness and remove barriers to performing at their best. She has developed the *Next Generation, Next Destination* program to achieve advance transitioning planning to benefit both senior partners and the professional growth of younger partners as well as their firms overall.
Phyllis received B.A. and M.R.P. degrees and a Certificate in Dispute Resolution all from Cornell University and has additional credentials in marketing, real estate, workplace conflict resolution, coaching and law.